The Unstoppable Temptation of Local Indonesian Food

From Jatinangor House to Almaz Fried Chicken, Indonesia’s local food scene is booming, blending inspiration from global fast-food giants with unique twists that keep consumers coming back for more. But it’s not just about fried chicken—Indonesia’s rich culinary heritage offers a treasure trove of regional dishes, brimming with bold spices and unforgettable flavours.

It’s no wonder food ranks as the second most popular category of local products Indonesian consumers plan to buy in 2025, capturing 66% of consumer interest, especially in Java. From iconic dishes like rendang and rawon to countless hidden gems, local cuisine continues to shine in the spotlight.

But food isn’t the only local favourite. What other homegrown products are winning over Indonesian consumers? And why are local brands becoming the must-haves for 2025?

Get all these insights and more in Future in Flux: How Consumers are Preparing for What's Ahead in 2025, your go-to guide for understanding how Indonesians are embracing local brands and gearing up for 2025. 

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