Gold Shines Bright: A Top Investment Choice for Indonesians?

Gold continues to be a highly attractive financial and investment product for Indonesian consumers, remaining a top aspiration for 2025.  Whether in conventional or sharia-compliant forms, gold continues to attract investors across different demographics.

Our Future in Flux study found that around 40% of Indonesian consumers aspire to invest in gold. Notably, women and those in their 20s show a stronger preference for non-sharia-compliant gold investments. And it’s easy to see why—gold offers high liquidity, inflation resistance, steady value appreciation, low capital requirements, minimal risk, and is free from interest. These factors make it an ideal long-term investment, particularly for conservative investors and beginners looking for stability. Furthermore, with the rise of digital investment platforms, Indonesians now have more ways to invest in gold beyond traditional physical forms. Online gold investment options through trusted intermediaries are making it even more accessible and convenient.

While gold remains the top-of-mind investment, other financial instruments are also catching the interest of Indonesian consumers—some even emerging as hidden gems for specific demographics.

Curious to find out what they are and who's attracted to investing in them?

Unlock the full insights in Future in Flux: How Consumers Are Preparing for What’s Ahead in 2025. 

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