Lake Toba & North Sumatra: Indonesia’s Next Must-Visit Destination!

Indonesia is packed with stunning destinations, from breathtaking nature to rich cultural experiences. While Bali has always been the country’s most popular getaway, there’s another gem catching the attention of travelers—North Sumatra!

According to our Future in Flux study, 5.2% of Indonesian consumers dream of traveling to North Sumatra, with 2.1% specifically mentioning Lake Toba as their top pick. And it’s no surprise! Lake Toba, the world’s largest volcanic lake, offers everything from crystal-clear waters and lush green mountains to the unique charm of the Batak culture and the scenic Samosir Island in the middle of the lake. With ongoing efforts to promote sustainable tourism, Lake Toba is well on its way to becoming a top travel destination—attracting both local and international visitors, especially those from Sumatra. With high ticket prices to places like Bali or Jogja posing a challenge for many, Lake Toba stands out as an affordable and delightful alternative

But North Sumatra isn’t the only exciting destination on the rise! Future in Flux uncovers where Indonesian consumers aspire to travel next and even budget-friendly travel hacks that they love.

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