From Concept to Market: Why Product Clinics Matter for Innovation

We’ve conducted several research projects using the clinic approach, which combines both quantitative surveys and qualitative methods. This time, we applied it to the automotive sector, where this methodology has been widely used for years.

A Car/Motorcycle Clinic is a structured, in-person research method designed to evaluate consumer perceptions, preferences, and purchase intent—mainly for new vehicles, prototypes, or competitor models. It provides first-hand consumer feedback to manufacturers before launching a vehicle or making design adjustments, often playing a key role in product planning and design decisions.

This type of study is typically conducted in three key scenarios:

• Pre-launch product development – to validate concepts and prototypes.
• Model refresh or facelift evaluations – to gauge consumer preferences before updating a model.
• Market entry feasibility studies – when expanding into new regions or demographics.

At Upsize, we’re proud to collaborate with clients on such impactful research projects. These studies are essential in ensuring products perform well in the market and align with consumer needs. While commonly used in automotive, this methodology is also valuable in other industries, including consumer electronics, home appliances, fashion & apparel, beauty & personal care, hospitality, and luxury goods or services.

If you’re interested in conducting similar research for your product, we’d be happy to support you and provide tailored recommendations. Feel free to reach out—we’d love to help!