Men & Sunscreen: What Brands Need to Know

While sunscreen is often marketed with glowing skin and beauty regimens in mind, there’s a rising yet often overlooked segment: Indonesian men.

Our latest FlickPoll survey among 327 Indonesian men aged 18–50 reveals a surprising mix of behaviors, motivations, and barriers when it comes to sunscreen use. From morning routines to skincare essentials, the insights point toward untapped potential — and missed opportunities — for brands looking to connect meaningfully with this audience.

Among the key highlights:

• Supermarkets and minimarkets still dominate as purchase points — indicating the importance of in-store presence.

• A sizeable number still never use sunscreen, mostly due to perceptions of it being “unnecessary” or “not for men.”

• Younger males show greater openness, especially when influenced by peers, partners, or social media.

But perhaps the most interesting takeaway? The mental shift that’s starting to happen. Men are beginning to associate skincare with self-care, not just vanity. And brands that understand this shift early could be well-positioned to lead the change.

Curious to see more data and actionable insights?

Download the full infographic for free and explore how your brand can tap into this growing awareness and behavior shift.

About FlickPoll

FlickPoll is Upsize’s fast and flexible consumer survey solution — perfect for testing ideas, gauging sentiment, or spotting trends in real time. Whether you’re a skincare brand or a business curious about what matters to your consumers, we’re ready to help uncover insights that lead to growth.

Need a custom study? Let’s make it relevant to your brand and business goals.

Contact us at riko@upsresearch.com