What Happens When Agencies Collaborate?

Agencies are often seen as the ones giving advice, the experts who help brands navigate change. But what happens when two agencies decide to think together?

For The Hoffman Agency, that question wasn’t just hypothetical. As a global PR firm helping technology companies navigate complexityknown for shaping conversations across industries, The Hoffman Agency operates in a world that’s constantly shifting. Geopolitical tensions, evolving regulations, and the rapid changes in the tech landscape have made one thing clear: being tactical isn’t enough anymore.

“We’re dealing with a lot of uncertainty,” shared Niko Radityo, Deputy General Manager of The Hoffman Agency. “In this kind of environment, we have to be more strategic in how we guide our clients and that’s where Upsize comes in.”

Upsize partnered with Hoffman to bring a layer of clarity, turning consumer sentiment, and trust data into insights that strengthen Hoffman’s strategic counsel. The goal wasn’t just to provide numbers, but to reveal patterns and possibilities that help brands make sense of complexity.

“Upsize enables us to deepen our strategic approach and deliver greater valueUpsize helps us move from being tactical to being strategic,” Niko added. “Their insights enhance the quality of our advice and how we plan ahead.”

For Hoffman, what stood out wasn’t only the insights themselves, but how they were delivered. The accommodating flexibility and tailored service are made to match what the situation called for. Upsize could zoom into the specifics when needed, yet also provide a wide horizon when the context demanded a bigger picture.

The collaboration has already added value to Hoffman’s relationship with their clients in counseling and strategizing. “This first project has shown how much value data can bring to our strategic work,” said Niko. “We see opportunities to partner again in the future to enrich our counsel to our clients.”

Because great strategies are rarely built alone, they grow through shared perspectives.

So, what happens when agencies collaborate?

When both are guided by curiosity, collaboration, and the same desire to help brands make smarter decisions — the answer is a confident yes.