Every Cup Counts: What Seven Days of Real Coffee Shop Purchases Reveal

A receipt shows what people bought. A purchase diary reveals why they chose it.

Through a seven-day diary with the Upsize consumer community, we tracked real coffee-shop and beverage purchases - combining receipts, prices paid, and the moments behind each choice.

Across 7 days, 22 consumers recorded 138 purchase occasions and 156 drink items, with 76% supported by receipts.

This early study looks beyond stated preference to explore what happens in real life:

• How volume and spending can tell different brand stories
• When discounts appear in everyday transactions
• The occasions, cravings, and routines behind drink choices
• What makes consumers return to one brand or try another

The result is a more grounded view of how consumers navigate coffee-shop choices across a typical week.

Download the report to explore the findings.

Beyond coffee

Receipt-based diaries can be adapted for categories where everyday purchases matter: food delivery, snacks, groceries, fashion, and more.

Could this approach reveal something new about your category?

riko@upsresearch.com